TMC CURRENT

TRAINING AT SBA

The Small Business Administration offers a variety of classes for business owners in our Entrepreneur Center, located at 455 Market St., 6th Floor in downtown San Francisco.

Registration for all our classes is required.

To register for classes, go to http://sbatraining.eventbrite.com/

For more information, please contact Gary Marshall at (415) 744 6771 or gary.marshall@sba.gov

The SBA training program is made possible by the generous support of our volunteer teachers and presenters.   We appreciate their time and expertise; however, these presentations do not represent an endorsement of their views, opinions, products, or services by SBA.  All SBA programs are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least 2 weeks in advance.  Contact: Gary Marshall at 415 744-6771.

Food Safety Certification

2/1

8:30 AM – 5:00 PM

State law requires that specified food facilities employ at least one person who has successfully passed a California State approved and accredited food safety certification exam.  Certification is mandatory and re-certification is required every three years.  Registration and information is available at www.ggra.org

Restaurant Series: Understanding Food Costs/Menu Engineering

2/1

6:00 PM – 8:30 PM

We’ll look at menu design and methods to highlight the most profitable items and a costing package that you can immediately apply to your business. $30 Registration Fee. Presented by the SF SBDC.

Integrated Sales and Marketing Excellence

2/1

6:00 PM – 8:30 PM

Marketing’s job is to bring in the prospects. Sales’ job is to close the deal and book revenues. This class teaches you how to implement an integrated sales and marketing system that work together to produce results. Learn the quantitative marketing and sales methods that work in a down turn.

Step-By-Step Business Planning

2/2

8:30 AM – 4:30 PM

Understand the process of developing a functioning plan to grow your business and which can also be used to support a request for financing.    Operational and strategic planning is covered with emphasis on finance and marketing.  $50 registration fee.  Presented by the SF SBDC.

Small Business Taxes

2/2

3:00 PM-5:00 PM

Save money on your taxes by learning the IRS rules and regulations that apply to small-business owners, and ask your tax questions in this informative, interactive, live seminar covering tax deductions, incorporations, LLC, and commonly used tax strategies. Presented by SF SCORE.  Registration fee: $20.

What You Need to Know About the Mobile Web

2/2

6:00 PM – 7:30 PM

Mobile Web use is exploding!  Blackberries, iPhones, and other always-online devices are everywhere. Discover what you need to know about this exciting new medium. You’ll learn: critical factors your website must  have; avoidable pitfalls that send customers running; understanding the vast sea of handheld devices; tremendous mobile marketing opportunities; and low cost ways to get started now.

Free and Low Cost Resources for Your Business

2/3

8:00 AM – 10:00 AM

Representatives from SBA, SCORE, the SF SBDC, the Renaissance Entrepreneurship Center, and the San Francisco Public Library Small Business Center will discuss the resources available.

Starting a Business in San Francisco

2/3

10:30 AM – 12:00 PM

Hear directly from San Francisco officials.  How do you obtain permits?  How do you register your business name? Learn what the City can do for you in this one-stop seminar.

Financing Your Business

2/3

1:00 PM – 3:00 PM

Discover the right way to seek financing for your business. We will discuss loan proposal requirements, financing options and SBA programs. 

Business Law Basics

2/3

3:30 PM – 5:30 PM

An experienced business lawyer will discuss Choice of Legal Entity (corporations, LLC, partnership, etc.); Intellectual Property; Employee issues; and Real Estate issues.   This class does not constitute legal advice.

Get More Clients in the Next 30 Days Than You Did In the Past 90

2/3

6:00 PM – 8:30 PM

Learn the basics of how to market your service business; how it differs from marketing products, why it is important to have a niche, how to create a compelling message about your services and various ways to achieve the critical function of networking and following up.

Basic Bookkeeping, Part One

2/4

1:00 PM – 4:00 PM

Topics include cash vs. accrual accounting, proper accounting data flow processes, budgeting, the purpose of different financial reports, the differences in computer accounting systems, cash management, and more.  $30 registration fee.  Presented by the SF SBDC.

Protecting Your Brand: An Introduction to Trademarks and Trademark Law

2/4

4:00 PM – 5:30 PM

A carefully selected and well-protected trademark is a valuable business asset.  For most companies, their brands are most valuable asset they own.  The estimated value of some of the world’s most famous trademarks such as Coca-Cola and IBM exceed $50 billion each!).  This class will be an introductory to intermediate level class for small businesses interested in protecting their brands / trademarks.  In addition to covering basic information about trademarks, we will also dispel common myths and discuss when companies might consider saving money by performing certain legal tasks themselves.  We will also leave plenty of time for Q&A to address the specific concerns of participants.

The Fundamentals of Selling

2/4

6:00 PM – 8:30 PM

This class is designed to provide a high level education on sales tactics and strategies.  Topics include; identification of your target market and respective value proposition, the elevator pitch, competitive positioning and tactics, qualifying opportunities, and handling negotiations.

Running and Operating a Green Business

2/4

6:00 PM – 9:00 PM

Want to learn easy ways to improve your brand image, identify new markets, lower operating costs, and help the planet? This class teaches you how to be a green business and gives you simple steps to implement right away. Learn how to get certified for free by the Bay Area Green Business Program and find the resources you need for your business. $20 registration fee.  Presented by the SF SBDC.

Restaurant Series: Ten Proven Techniques for Restaurant Marketing and PR 

2/8

2:30 PM – 4:30 PM

Learn 10 must-have tricks of the trade to market your restaurant and keep customers coming back.  Session includes instruction and round table discussion to solve current marketing challenges.  $30 registration fee. Presented by the SF SBDC.

Launching a Successful Bar Operation

2/8

6:00 PM – 8:30 PM

Learn how to bring all of the pieces together prior to launching in the bar and club industry. Focus is given to marketing to create the “buzz.”  $30 registration fee. Presented by the SF SBDC.

Introduction to Federal Contracting

2/9

9:00 AM – 12:00 PM

This class will cover the federal government market, what the federal government purchasing process is like, how to research government contract opportunities, identifying certification programs.Presented by the SF SBDC and The Federal Technology Center.  Register for free at www.theftc.org

Maintaining Tax Records

2/9

3:00 PM- 5:00 PM

Learn the money-saving tax strategies of the pros, in this fun interactive course, and how to effectively create the tax records necessary for proper IRS reporting. Receive a valuable overview of how to use technology to simplify your life with on-line banking and QuickBooks.  Presented by SF SCORE.  Registration fee: $20.

Social Networking for Small Business

2/9

6:00 PM – 8:30 PM

This is for small to medium sized brick and mortar businesses and service providers like flower shop, printers, accountants or mechanics.  Come to this interactive seminar to discuss the use of social networking in your business. How is it done? How can you gain customers and make money? Are Facebook pages, iPhone apps, or Google right for you? In this first in the seminar series, you will learn how to use social media tools to identify, market, and sell to your niche market.

Facebook 101 – Understanding Facebook and Using It to Promote Your Business

2/10

6:00 PM – 9:00 PM

Do you want to join the Facebook movement, but aren’t quite sure how? Do you just not understand the point of Facebook and how it actually could benefit your business? You are not alone!  A large number of small business owners simply did not grow up in today’s technology driven marketing world and never had the time to learn new tools such as Facebook. Let this class empower you!

At the end of this class you will understand what Facebook is, how it works and how it can benefit your business. You will understand all the different ways you can leverage Facebook to market your business and you will have an outline for structuring your own Facebook marketing campaign.

Best Practices in Email Marketing

2/11

10:00 AM – 12:00 PM

Proactive, outbound Email Marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more.  The workshop will help you to reach more people with your message; create email campaigns that get results; get your emails opened and read; write compelling subject lines and copy; interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc …)

Basic Bookkeeping, Part Two

2/11

1:00 PM – 4:00 PM

We’ll cover balance sheets, incomes statements, cash flow and working capital.  Participants should have completed Basic Bookkeeping, Part One, or be familiar with the concepts covered in that seminar.  $30 registration fee.  Presented by the SF SBDC.

Trade Show Basics

2/11

6:00 PM – 8:30 PM

Learn how to locate, prepare for and participate in domestic and international trade shows.  $25 Registration Fee.  Presented by the SF Business Development Center.

Get Organized!

2/11

6:00 PM – 8:00 PM

Do you want save time, money, and be more effective in your small business? Learn how by getting more organized! Our organizing expert will teach you effective ways of managing your space, your “stuff,” and your time, to maximize your productivity and comfort.

OUR PARTNERS PRESENT:

a weekly feature of events offered by organizations and groups outside SBA.  These events are not sponsored by SBA and are not held at our Entrepreneur Center.

The Business and Technology Center of the San Francisco Public Library presents

Business Mensch:

Doing good is good for business

Thursday, February 4, 2010

6:00 PM – 7:30 PM

Latino/Hispanic Community Meeting Room

Main Library 100 Larkin St. (at Grove)

415 557-4477

 www.sfpl.org

Noah Alper, founder of Noah’s Bagels and other businesses, tells about his experiences using ethical practices to create success in business.  Noah will be signing his new book, Business Mensch, and people may purchase it, but no book purchase is necessary.

There are no reservations. All programs at the Library are free.

Alameda SBDC Presents Retailing 102  

Tuesday, March 2
2:00 pm to 5:00 pm
Berkeley Public Library
2090 Kittredge Street

Berkeley, CA

Retailing 102 focuses on the operational side of retailing. Participants will learn to translate cost and sales data into management information. Topics covered include: maximizing retail space, how to price your product, inventory management, managing product lines, financing and customer valuation.

Information at 510-208-0411

Register at http://acsbdc.org/node/4471

 
Our mailing address:

Small Business Administration

455 Market St., 6th floor

San Francisco CA 94105